Social Media to promote your business
Social media can be used to drive traffic to a website in order to share information, promote a business, sell a product or evangelize a cause by making new connections with people online. When social media is used correctly and in combination with a well-designed and developed website, it can be extremely powerful marketing tool.
The search engines give higher search rankings to sites that are popular, and Social media can help your website achieve popularity and, as a result your rankings improve for relevant terms and your website gets even more relevant traffic.
This is true for social media profiles, websites and blogs. If you have all three, or even some mini-sites built on relevant domains, you can build a relevant network to support each assets and pushes traffic and links back and forth.
Social media popularity can mean higher search rankings, more traffic, a stronger Internet presence, and ultimately, more phone calls and emails from potential customers.