RETARGETING & PROGRAMMATIC DISPLAY

Retargeting Overview

You’ve invested an extraordinary amount of time and money into every person who visits your web site, and for one reason or another, some leave without engaging you – either through inquiry or purchase.  Whether they were interrupted or they were just doing research or the computer froze, chances are they won’t come back on their own.

With our Search, Site and Mobile retargeting services, you can continue to market to those who have already shown interest in your product or service or, are showing interest in your competitors. So how can you make sure your most valuable prospects chose you?

Retargeting campaigns usually run for 30-60 days, but it only takes an average of 6-8 banner impressions before the prospect returns to your website. Now you have a second chance at converting them into a customer!

Through multi-variant ad testing, traffic analysis and strategic media buys, your brand will raise awareness, conversion rates will rise and revenue will climb!

We build custom online banner ads that will go on thousands of websites on the Internet and encourage surfers to visit your website. We add a single line of code to your website that places a non-invasive cookie on the browser of the visitor. Every time that visitor goes to a website within specified advertising networks, they are shown one of your banner ads that encourages them to come back and re-visit your website. Each user is uniquely identified so we can track the results in near real time.

Recency – Unstructured Data allows us to serve ads within 5 minutes of someone searching for your types of products and services. Structured Data is at least 30 days old or more, significantly reducing its effectiveness

Relevancy – Unstructured Data means more relevant prospect targeting which results in higher CTRs and, more importantly, much higher conversion rates.

Real-time reporting – See results and make adjustments to keywords and creative in real-time.

ROAS – Unstructured Data increases your Return on Advertising Spend by reducing the amount of dollars wasted on irrelevant audiences.

Retargeting Explaination:

Potential customers who search online see hundreds banner ads everyday, but most of the ads they see don’t apply to them.

So how can you get your business in front of customers when they are ready to purchase products and services you provide?

With our behavioral search and site retargeting services in Dallas, you can now continue to market to those who have already shown interest in your product or service. So how can you make sure that your brand stays top-of-mind with your most valuable prospects?

Our Search Retargeting technology leverages RTB Programmatic Media Buying to put your ad in front of prospects within 5 minutes of searching for information about your types of products or services. We’re talking millions of potential websites!

Our Site Retargeting technology puts your ad in front of prospects who have recently visited your website but didn’t convert. Whether they left because they got a phone call, someone walked in their office or they just saw something shiny, we can drive them back to your website to complete to complete a purchase.

Now THAT’S how you increase conversions!

Search Retargeting examples.

Example #1 – Leveraging Recency in Search Retargeting

When a user searches for, “Pizza Coupon 75201,” at 5:55 PM, this can be very useful to a Dallas Pizza restaurant at 6: 00 PM. Unstructured Data lets us target those individuals during their moment of need and serve them a display ad offer them a coupon or promotion banner ad.

Structured data segment users who have searched phrases such as, “Best Pizza Restaurant,” “Pizza in Dallas,” and “Pizza Delivery,” in the last month, which dramatically reduces its effectiveness to reach consumers in their moment of need.

As you can see, using keyword-only segments for search retargeting is ineffective and not entirely accurate. With true search retargeting, companies are able to identify, in real-time, which keywords are producing conversions and can adjust campaigns on the fly.

Example #2 – Leveraging Relevancy in Retargeting

Steve lives in Dallas and is looking for a new car.

Based on his search terms (New Cars Dallas, DFW automotive dealers, 2014 new models), we identify Steve as a strong prospect to be served banners ads from “Bob’s New Car Lot”.

Over the next few weeks, as Steve continues to surf the Web, our Search Retargeting technology knows Steve is in the market for a new automobile and serves him the “Bob’s New Car Lot” banner ads as he visits various websites – from nationally known sites like CNN, Yahoo, ESPN, etc, to lesser known and more specialized sites like automotive forums and research sites.

Search Retargeting is a great way to drive new prospects to your website and, by combining it with Site Retargeting, Contextual Targeting and CRM Retargeting, we put your business back in front of all those interested consumers who have expressed intent to purchase.

Now that we’ve seen how Retargeting works, here’s how it will help you make more money fast.

Our Search Retargeting and Site Retargeting technology enables you to reach more relevant and higher converting prospects, in their moment of need, as they actively seek your types of products and services on the Internet. Plus, you get more visits to your website as we continually optimize your budget across both technologies. And, because those prospects are more likely to convert, you get better a far greater Return On Advertising Spend (ROAS).

You’ve invested an extraordinary amount of time and money into every person who visits your web site, and for one reason or another, some left without buying your product or even contacting you for more information. Whether they were interrupted or they were just doing research or the computer froze, chances are they won’t come back on their own, equating to a staggering amount of missed opportunities and lost sales.

How Do We Implement Site and Search Retargeting?

STEP ONE:

We begin by developing a core set of 50-100 keywords and phrases relevant to your products and services. We then expand that list to several thousand keyphrase variations and sub-sets in order to increase the number of potential customers we will display ads in and drive to your website.

STEP TWO:

We then build custom online banner ads that will go on millions of websites on the Internet. Through Display Retargeting, we will encourage surfers, during their moment of need, to visit your website.

But what happens if they don’t become a customer on their first visit? (We’ve got that covered here.)

STEP THREE:

We add a single line of code to your website that places a non-invasive cookie on the browser of the visitor. Every time that visitor goes to a website within specified advertising networks, they are shown one of your banner ads that encourages them to come back and re-visit your website. Each user is uniquely identified so we can track the results in near real time.

STEP FOUR:

Through multivariate ad testing, traffic analysis and our real-time-bidding (RTB) platform, your brand awareness, conversion rates and revenue will begin to climb!

Retargeting advertising campaigns usually run for 30 days, but it only takes an average of 6-8 banner impressions before the prospect visits your website. Now you have another chance to convert them into a customer!