INTEGRATED MARKETING

INTEGRATED MARKETING

In order to do this effectively, we specialize in creating awareness and driving traffic through all available creative and technical aspects of online marketing to include web design, search engine marketing, retargeting, social marketing, content marketing, mobile marketing, video marketing, reputation management, lead generation, public relations, media buying and mini-site development.

WEBSITE DESIGN

We start with the brand and incorporate detailed plans for user interface, content strategy, SEO, and scalability as it relates to design, copywriting, web design, ecommerce web development, mobile web development or responsive website design.

MOBILE MARKETING

Mobile usage it now higher than desktop. Our expertise extends to mobile application development, SMS/MMS/WAP, direct response, geo-fencing, QR codes for direct navigation, point of interest (POI) marketing to customers in close proximity, and responsive web design that places only the most important information at the top.

INTERNET MARKETING

Internet marketing can be very confusing. You have pay per click PPC, web design, SEO and search engine marketing, social media, content marketing, mobile marketing, video marketing, reputation management, lead generation, media buying and mini-site development, retargeting and many more. You could spend your entire budget on digital marketing and not know which was the most effective channel for you. Our research expertise ensures that you target the right channels so the money you invest produces revenue.

LOCAL MARKETING

The fastest way to get to the top of the search engines is local marketing and SEO. These are effective local lead generation tactics. Having your business listed in the local listings tells potential clients you are nearby and provides your contact info even before they visit website.

REPUTATION MANAGEMENT

Warren Buffett once said that reputations are built over decades and ruined in just minutes. This is especially true on the Internet where ANYONE can destroy your reputation with little regard for the truth or perspective. We know how to protect personal, professional, and corporate reputations online through search and social media monitoring. Furthermore, we repair fix your reputation on the Internet from the effects of bad reviews or false accusations to restore your good name.

PUBLIC RELATIONS

We develop strategic public relations and corporate event planning for companies large and small. Known for generating strategically relevant ideas that produce results, we’re is driven by the philosophy that your business is best served when public relations and promotions are clearly defined and can demonstrate a measurable return on investment.

CONTENT MARKETING

Content development and marketing is time-consuming and consists of blog posts, articles, photographs, infographics, videos, powerpoint presentations, research, podcasts, social profiles, etc.  Content marketing cone right is expensive, but digital content lives a long time on the Internet with long-tail revenue.

SEO SERVICES

We specializes in the art and science of search engine optimization (SEO). Every word, spelling variation, and phrase associated with every product and service you offer is a potential doorway that prequalified customers can use to enter your business. The right SEO can give you hundreds, potentially thousands, of marketing channels through which to reach new customers.

BRANDING and DESIGN

A company’s brand may its most important asset. Your brand is your corporate promise to employees, partners, investors, customers and the public. Through strategic and sustained marketing, we create brand loyalty that results in higher sales for brands that have aspirations higher than the bottom line.

DIGITAL DISPLAY

Our online Internet media buying consultants have experience buying media the highest levels and can create procure Internet media advertising space and negotiate the optimal balance of placement and price. We then create effective web banner ads that we distribute across and advertising network and target relevant websites on which to display the advertising. we then track the Internet marketing analytics and do multi-variant A/B testing in an effort to constantly optimize conversions.

PPC ADVERTISING

We also include Pay-per-click marketing and PPC management, an extremely effective way to drive targeted traffic to your website by continually bidding on sponsored links on the search results page of various search engines.

We begin every campaign by doing extensive keyword research to identify the most relevant and high converting key-phrases your business will want to target. Our PPC marketing experts strategically balance the search volume of your target keywords with the minimum bid cost and your budget as well as day parts and eliminating negative phrases in order to get you the best placement on the search engine results page.

RETARGETING

One of the most effective forms of Internet advertising is call behavioral re-targeting (aka re-marketing). Retargeting targets visitors who have been to your site and left without reaching a client-determined conversion metric. We do this by dropping a cookie on their browser which displays client banner ads to them as they visit other sites on particular advertising networks. This is an extremely effective way to drive interested prospects back to your website.

eMAIL MARKETING

Email marketing is one of the most widely used direct marketing methods because it is relatively inexpensive to design, test, and send an email marketing message. It also allows us to deliver messages around the clock, and to accurately measure responses.

MEDIA BUYING

Whether paid-for, generated or earned, media buying and content are often the most expensive component of a marketing budget and can make or break an entire campaign. We research your target market and develop a strategic media plan that incorporates demographics, channels, timing, media placement, an estimated budget, and expected results so we know where we are going and what to expect.