Healthcare Marketing Case Study:
Medical Technology Rebranding, Website Design and Development, Collateral Design
Objective: Clearview needed to attract investors. We jumped at this chance to revitalize an aging brand, clarify their brand message, and broaden their Internet presence.
Solution: Our own in-depth market research and industry interviews revealed confusion with Clearview’s multiple product and service offerings. We developed a strategy to clarify the client’s product and service offerings for each market vertical, then created four websites, each one completely search-engine optimized using best practices and fully integrated with supporting print collateral.
Results: Within one week, the websites soared to the top of search engines. Within months, Clearview Staffing Software was acquired by its largest competitor, API Healthcare.
