OBJECTIVE: SportClips is affiliated with NASCAR, INDY RACING LEAGUE, SPRINT CAR RACING, and is the “Official Haircutter” of several teams in the NBA, MLB, and NHL. We needed to leverage those relationships and lend their voice to the website content.
SOLUTION: Our market research was a lot of fun. We defined a brand voice for a target market of enthusiastic male sports fans. Then, we created sports-themed copy to motivate them toward a full range of hair care services.
