SMU Cox School of Business

Higher Education Case Study:
Website Content Development


When the Agency of Record of one of the most prestigious universities in America asked us to assist, we hit the books. A flood of low- and mid-level managers was flowing into MBA programs as a way to gain competitive advantage. Our objective was to find out who these students were and what influenced them to chose an MBA program.


After extensive research, we created original website content for informational and recruiting purposes.


Engaging content and strategic content navigation drove online visitors to click through multiple pages, increasing time-on-page, recruitment inquiries, and admissions to the Cox School of Business.