Higher Education Case Study:
Branded Voice and Website Content Development
SMU.edu/Cox
OBJECTIVE: When the Agency of Record of one of the most prestigious universities in America asked us to assist, we hit the books. A flood of low- and mid-level managers was flowing into MBA programs as a way to gain competitive advantage. Our objective was to find out who these students were and what influenced them to chose an MBA program.
SOLUTION: After extensive research, we created original website content for informational and recruiting purposes.
RESULTS: Engaging content and strategic content navigation drove online visitors to click through multiple pages, increasing time-on-page, recruitment inquiries, and admissions to the Cox School of Business.
