Sgt. Grit /

eCommerce SEO Copywriting Case Study

OBJECTIVE: Tagteam was founded and is still operated by a veteran Marine. Thus, when a veteran-owned startup needs our help, we answer the call.  Sgt. Grit sells gifts, apparel, promotional products, and supplies branded by the United States Marine Corp. The objective was to increase product sales, improve online visibility, and broaden brand awareness.

SOLUTION: This was a huge content management project with multiple copywriters. Still, we landed it on time and on budget.  We developed the main website content, then wrote and optimized over 1,100 product descriptions with custom meta data and image descriptions.

RESULTS: Within months, Sgt. Grit was enjoying record profits from increased targeted online traffic and dramatically improved conversion rates. Sgt. Grit soon became the nation’s largest online product vendor for members, fans, and family of the United States Marine Corps. Oorah!