Pepsi/Sierra Mist/Survivor

Cross Brand, Cross Channel Marketing Campaign


The Agency of Record needed an Internet Marketing online promotional campaign for Sierra Mist, the main sponsor of the hit TV reality show “Survivor.”


We send Survivor Cast-offs to public events around the nation, meeting fans face-to-face.


The promotion engaged fans directly with Survivor players, resulting in a huge jump in ratings and increased in-store sales of Sierra Mist.