Blockbuster Video wanted four banner ads for the front page of yahoo.com, to promote the launch of a new service and drive traffic from millions of Yahoo! visitors. AND…they needed them in five days. What?!?!
Instead of typical static banner ads, we created a series of animated, 3-D ads that pulled the viewers eye from competing text and images. Snowballs shot into the room, popcorn popped off the screen, DVDs flew into mailboxes, etc.
Our ad campaign set new highs for home page click-thru-rates, an impressive accomplishment for the little vendor from Dallas. More important, the campaign was highly profitable for both Blockbuster and Yahoo!, who then sent us more work.