Objective: Blockbuster Video wanted four banner ads for the front page of yahoo.com, to promote the launch of a new service and drive traffic from millions of Yahoo! visitors. AND…they needed them in five days. What?!?!
Solution: Instead of typical static banner ads, we created a series of animated, 3-D ads that pulled the viewers eye from competing text and images. Snowballs shot into the room, popcorn popped off the screen, DVDs flew into mailboxes, etc.
Results: Our ad campaign set new highs for home page click-thru-rates, an impressive accomplishment for the little vendor from Dallas. More important, the campaign was highly profitable for both Blockbuster and Yahoo!, who then sent us more work.
