Objective: Yahoo! and Purina Pet Food needed to increase online brand engagement with Internet-savvy pet owners.
Solution: We gave Purina one of the first database driven marketing widgets ever created.
The Purina Pet Weather Widget delivered current content as a speak bubble. Over 200 different humorous speak bubbles change content based on temperature and weather conditions. Users simply upload their pet’s picture to the desktop widget and the pet alerts them to changing weather conditions.
Results: The Pet Weather Widget was an instant success. Yahoo! users immediately gave it four-out-of-four stars and have download it nearly 45,000 times (From Yahoo!) since launch. Considering this widget lives on their desktop, this was an incredible win for Purina in terms of constant brand exposure and entertaining engagement. Apple developers also placed it at the top of their favorites list.
