Hertz NeverLost GPS
Market Research, Product Ideation, App Monitization, and User Interface
Long before the Waze App, there was NeverLost, by Hertz Rental Car Company. Hertz tapped TagTeam Creative to increase usage and generate revenue of the NeverLost OTP/ANS.
Frankly, We were way ahead of the market here. Among other features, we developed “near me” pop up pins that displayed popular stores and restaurants nearby the vehicle. We also monetized the app by leveraging the Neverlost GPS platform and screen for advertising.
Ultimately, Hertz succumbed to the pressures of their legal team and did not implement the new features for fear of being sued by distracted drivers – missing a huge financial opportunity.