Hertz NeverLost GPS

Market Research, Product Ideation, App Monitization, and User Interface

OBJECTIVE: Long before the Waze App, there was NeverLost, by Hertz Rental Car Company. Hertz tapped TagTeam Creative to increase usage and generate revenue of the NeverLost OTP/ANS.

SOLUTION: Frankly, We were way ahead of the market here. Among other features, we developed “near me” pop up pins that displayed popular stores and restaurants nearby the vehicle. We also monetized the app by leveraging the Neverlost GPS platform and screen for advertising.

RESULTS: Ultimately, Hertz succumbed to the pressures of their legal team and did not implement the new features for fear of being sued by distracted drivers – missing a huge financial opportunity.

GameStop.com

Creative Advertising Campaign

Objective: GameStop is the single source for every game title worth having and has access to the latest games – even before they are publicly available. They wanted to increase the purchase of those video games.

Solution: We created an ad series that featured video game box designs that would resonate with their target audience. Incredible artwork and graphic design really popped off the page.

Result: TagTeam Creative leveraged the passion and detail in the original artwork to tell the video game story in an emotionally compelling way.

StreetGreen Trailerskirt Advertising

OOH Marketing Startup Case Study:
Branding, Website Design, Development and Digital Marketing

OBJECTIVE:  This client leverages technology to turn the sideskirts of 18-wheelers into mobile billboards. As a startup, the client needed brand recognition.

SOLUTION: We conducted additional market research confirming that sideskirt advertising is indeed a viable concept, an industry innovation, and an effective form of marketing.

Then, we created a brand, a web presence, sales collateral, and leveraged our significant network on Linkedin to connect the client directly to media buyers, agencies, and CMO’s of some of the world’s largest brands.

RESULTS: The startup launched January 2017 with it’s first client, TrophyHunts.com. Together they wrapped 35 trucks with sideskirt banners and sent them on their way from  Florida to Michigan and across the entire southern United States, targeting  hunters along these routes. The campaign is still rolling along.

TrophyHunts.com Hunting and Outdoor Directory

eCommerce Startup Branding, Website Design, Application Development, SEO and Marketing.

OBJECTIVE: This startup client developed and manages a subscription-based online directory of safari ranches, guides, and outdoor outfitters. Using the directory, hunters can quickly and easily locate the exact type of hunting/fishing  experience and outdoor gear that they require. The startup needed a brand, a flexible eCommerce platform, a web presence, and a launch event.

SOLUTION: TagTeam produced an eCommerce platform with content describing every animal hunted in North America and the guides who can find them. Then we managed the startup launch at the Dallas Safari Club International Hunting Convention.

RESULTS: Within one week, directory subscribers soared toward the top of the search engines and subscription revenue increased.  Statistical analysis showed a significant rise in visitor time-on-site pages viewed, inquiries, and directory subscriptions.