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Pepsi / Sierra Mist / Survivor

Cross Brand, Cross Channel Marketing Campaign

Objective: The Agency of Record needed an online promotional campaign for Sierra Mist, the main sponsor of the hit TV reality show “Survivor.”

Solution: We send Survivor Cast-offs to public events around the nation, meeting fans face-to-face.

Results: The promotion engaged fans directly with Survivor players, resulting in a huge jump in ratings and increased in-store sales of Sierra Mist.

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