OBJECTIVE:
To write engaging website copy for one of the nation’s fastest growing franchises and search engine optimize the content and customize the meta data.
SOLUTION:
SportClips is affiliated with NASCAR, INDY RACING LEAGUE, SPRINT CAR RACING and is the “Official Haircutter” of several teams in the National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL), so we our marketing research was a lot of fun. Once we had the brand voice defined, we wrote copy for this very enthusiastic target market of men and boys in a fun, sports-themed way to introduce them to the full range of hair care services.