StreetGreen Trailerskirt Advertising

OOH Marketing Startup Case Study:
Branding, Website Design, Development and Digital Marketing

 www.TrailerskirtAdvertising.com

OBJECTIVE:

Create a brand, website and sales collateral for a new Out-of-Home Media and Marketing company that turns the hard-polymer aerodynamic side skirts on the sides of 18-wheelers into mobile billboards to increase brand recognition and impressions from over-the-road travelers.

SOLUTION:

We conducted additional market research on the industry and target market to see if this was actually a viable concept.  Brands, Fleets and consumers alike agreed that this was an innovative and effective form of OOH Marketing.

We quickly designed and developed a website to give them a presence, and used our significant network on Linkedin to connect directly with media buyers, agencies and CMO’s of some of the largest brands in the world.

RESULTS:

The startup launched January 2017 with it’s first client, TrophyHunts.com, who wrapped 35 trucks with their banners and blanketed the mid-west, from Florida to Michigan and, the entire southern region from Flordia to California to target hunters in these regions and along these routes. The campaign runs until till March 15th.