Sgt. Grit / Grunt.com

eCommerce SEO Copywriting Case Study

OBJECTIVE:

Much of our Ethos is derived from the military. Whether it is volunteering to help Wounded Warriors or Carry The Load, there’s a certain pride and sense of, well, purpose that we feel. Add to the equation that this client was a veteran entrepreneurial start-up, and we really got excited. The objective was to increase the online visibility, brand awareness and product descriptions of this military specialty promotional product company.

SOLUTION:

We began by doing weeks of product research on 1100 promotional products SKUs offered by Sgt. Grit. More than anything, this was a huge content management project with multiple copywriters and account managers. We wrote very detailed search engine optimized product descriptions, custom meta data, image descriptions, main website SEO copywriting. Included free of charge was SEO consulting for the development of their new site.

RESULTS:

Within months we dramatically increased the number of key words and phrases the site ranked for, driving very relevant visitors with high conversion rates and producing record profits. Sgt. Grit soon became the nation’s largest military specialty promotional products website for members, family and fans of the United States Marine Corps.