Pepsi / Sierra Mist / Survivor

Cross Brand, Cross Channel Marketing Campaign

Objective:

To create an online promotional campaign for Sierra Mist, the main sponsor of the hit TV show “Survivor.”

Solution:

Working with the AOR, our creative team concepted an Internet promotion that would send the Survivor Cast-offs around the nation to various public events where fans of the reality TV show could meet their favorite personalities face-to-face. We were given direct access to each of the “Survivor” players to extract information and share ideas.

Results:

The collaboration and promotion to develop this gamification marketing campaign was instrumental in engaging the fans of the show directly with the players, resulting in a huge jump in ratings and increased in-store sales of Sierra Mist.