YAHOO! and PURINA PET FOOD

Mobile Application (App) Development Case Study

Objective:

Yahoo! and Purina Pet Food hired us to concept, design and develop a desktop widget to increase online brand engagement with Internet-savvy pet owners. It was one of first database driven marketing “widgets” ever created.

Solution:

We delivered a next-generation solution that integrated a database into a widget. It was the first of it’s kind. The Purina Pet Weather Widget delivers over 200 different content feeds (“Speak bubbles”) that change based on temperature and weather conditions. Users simply upload their dog or cat’s picture to the desktop widget and, as the weather changes, the pet “speaks” to them using humor to relay information based on current conditions.

Results:

The Pet Weather Widget was an instant success. Yahoo! users immediately gave it four-out-of-four stars and have download it nearly 45,000 times (From Yahoo!) since launch. Considering this widget lives on their desktop, this was an incredible win for Purina in terms of constant brand exposure and entertaining engagement. Apple developers also placed it at the top of their favorites list.