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Hertz NeverLost GPS

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Hertz NeverLost GPS

Market Research, Product Ideation and User Interface Case Study

www.NeverLost.com

OBJECTIVE:

Long before the Waze App, there was Neverlost. Hertz Rental Car tapped TagTeam Creative to increase awareness and usage of the Neverlost OTP/ANS to customers.

SOLUTION:

Frankly, our solution was way ahead of it’s time.  Not only did we develop a useful set of features for the driver by adding “near me” pop up pins that displayed popular stores and restaurants nearby, but created the first monetization model by introducing new revenue channels through in-car, in-GPS (now in-App) advertising leveraging the Neverlost GPS platform and display screen. We spent weeks designing the User Interface and User Experience to make it as unintrusive and seamless as possible.

RESULTS:

Despite months of trying to sell the concept to Hertz, they ultimately succomb to the pressures of their legal team, and did not implement it due to fears of being sued from distracted drivers – missing a huge financial opportunity.

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SportClips.com

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SportClips.com

Website Content Development Case Study

www.SportClips.com

OBJECTIVE:

To write engaging website copy for one of the nation’s fastest growing franchises and search engine optimize the content and customize the meta data.

SOLUTION:

SportClips is affiliated with NASCAR, INDY RACING LEAGUE, SPRINT CAR RACING and is the “Official Haircutter” of several teams in the National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL), so we our marketing research was a lot of fun.  Once we had the brand voice defined, we wrote copy for this very enthusiastic target market of men and boys in a fun, sports-themed way to introduce them to the full range of hair care services.

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GameStop.com

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GameStop.com

Creative Advertising Campaign

 www.GameStop.com

Objective:

Develop a series of ads that resembled video game box designs to resonate with, and motive the target audience to purchase. GameStop is the single source for every game title worth having and, has access to the latest games – even before they are publicly available. TagTeam Creative designed appealing art direction that leveraged the work and detail that went into developing the original artwork. While GameStop competitor ads may show the game box, our designs created an emotional tie to the game.

Solution:

Incredible artwork and graphic design that really popped off the page.

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StreetGreen.us

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StreetGreen Trailerskirt Advertising

OOH Marketing Startup Case Study:
Branding, Website Design, Development and Digital Marketing

 www.TrailerskirtAdvertising.com

OBJECTIVE:

Create a brand, website and sales collateral for a new Out-of-Home Media and Marketing company that turns the hard-polymer aerodynamic side skirts on the sides of 18-wheelers into mobile billboards to increase brand recognition and impressions from over-the-road travelers.

SOLUTION:

We conducted additional market research on the industry and target market to see if this was actually a viable concept.  Brands, Fleets and consumers alike agreed that this was an innovative and effective form of OOH Marketing.

We quickly designed and developed a website to give them a presence, and used our significant network on Linkedin to connect directly with media buyers, agencies and CMO’s of some of the largest brands in the world.

RESULTS:

The startup launched January 2017 with it’s first client, TrophyHunts.com, who wrapped 35 trucks with their banners and blanketed the mid-west, from Florida to Michigan and, the entire southern region from Flordia to California to target hunters in these regions and along these routes. The campaign runs until till March 15th.

hunting-directory

TrophyHunts.com

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TrophyHunts.com Hunting and Outdoor Directory

eCommerce Startup Branding, Website Design, Application Development, SEO and Marketing.

OBJECTIVE:

A create a brand and website for a new, comprehensive directory enabling hunters to quickly locate the exact type of hunting experience and outdoor gear they are looking for.

SOLUTION:

We did extensive market research on the industry and target market – an under-served, highly affluent market. Our content development coupled with incredible website design and development services produced a completely search engine optimized comprehensive list of Exotic Hunting Ranches, Hunting Outfitters, Bird Leases and Deer Leases. Whether you are hunting for traditional Texas Trophy White-Tail, Mule Deer, exotic game, big game, birds, guided hunts, hunting gear, information on hunting seasons or how much hunting licenses cost, our online directory was built for resident and non-resident hunters to be able to quickly and easily find the best hunting information on the Internet.

RESULTS:

The eCommerce startup was launched January 2017 at the Dallas Safari Club International Hunting Convention. Within one week, the websites began to show at or near the top of search engines, significantly improving their visibility to potential customers. Feedback from hunting vendors and hunters was extremely positive, resulting in immediate adoption. Statistical analysis showed a significant rise in visitor time-on-site pages viewed and incoming calls and subscriptions.

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Sgt. Grit / Grunt.com

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Sgt. Grit / Grunt.com

eCommerce SEO Copywriting Case Study

OBJECTIVE:

Much of our Ethos is derived from the military. Whether it is volunteering to help Wounded Warriors or Carry The Load, there’s a certain pride and sense of, well, purpose that we feel. Add to the equation that this client was a veteran entrepreneurial start-up, and we really got excited. The objective was to increase the online visibility, brand awareness and product descriptions of this military specialty promotional product company.

SOLUTION:

We began by doing weeks of product research on 1100 promotional products SKUs offered by Sgt. Grit. More than anything, this was a huge content management project with multiple copywriters and account managers. We wrote very detailed search engine optimized product descriptions, custom meta data, image descriptions, main website SEO copywriting. Included free of charge was SEO consulting for the development of their new site.

RESULTS:

Within months we dramatically increased the number of key words and phrases the site ranked for, driving very relevant visitors with high conversion rates and producing record profits. Sgt. Grit soon became the nation’s largest military specialty promotional products website for members, family and fans of the United States Marine Corps.

hyundai

Hyundai USA

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HYUNDAI USA

Automotive Content Development Case Study

HyundaiUSA.com

Objective:

This project was the re-launch of this car maker website in the United States.

When the AOR asked us to provide content development services for one of the fastest growing and most respected car companies in Japan, we were both honored and humbled. Our objective was to find out who these people where, where they came from and what influenced them to buy a car and develop voice of the brand online.

Solution:

To research the history of Hyundai, all of its vehicle makes, models, options, services, finance programs, and more and create original website content that was engaging, informational, and directly them through the funnel process.

Results:

The deep dive into this target market enabled us to develop headlines, sub-heads and body copy for over 700 web pages that inspired visitors to click through multiple pages.

smu-cox-school

SMU Cox School

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SMU Cox School of Business

Higher Education Case Study:
Branded Voice and Website Content Development

SMU.edu/Cox

OBJECTIVE:

When the AOR of one of the most prestigious universities in American asked us to support this effort, we hit the books. The economy is beginning to turn downward and there was a rush of low and mid-level executives turning to MBA educational institutions to give themselves an edge over other employment candidates. Our objective was to find out who these people where, where they came from and what influenced them to chose and MBA program.

SOLUTION:

To research the SMU Cox School of Business history, famous alumni, class offerings, surrounding community and create original website content for informational and recruiting purposes.

RESULTS:

The deep dive into this target market enabled us to develop headlines and body copy that interested visitors enough to click through multiple pages, increasing time on page, recruitment inquiries and ultimately, admissions to the business school.

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Pepsi and Survivor

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Pepsi / Sierra Mist / Survivor

Cross Brand, Cross Channel Marketing Campaign

Objective:

To create an online promotional campaign for Sierra Mist, the main sponsor of the hit TV show “Survivor.”

Solution:

Working with the AOR, our creative team concepted an Internet promotion that would send the Survivor Cast-offs around the nation to various public events where fans of the reality TV show could meet their favorite personalities face-to-face. We were given direct access to each of the “Survivor” players to extract information and share ideas.

Results:

The collaboration and promotion to develop this gamification marketing campaign was instrumental in engaging the fans of the show directly with the players, resulting in a huge jump in ratings and increased in-store sales of Sierra Mist.

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WRM Stem Cell Therapy

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Wasserman Regenerative Medicine

Medical Startup Branding, Website Design, Development and Digital Marketing Case Study

OBJECTIVE:

To launch a new healthcare startup in Dallas that provides cutting-edge Regenerative Injection Therapies such as platelet-rich plasma (PRP) Therapy, PRP-Plus, Bone Marrow Concentrate (BMC) / Cellular Tissue, and Fibrin Injection Therapy. Regenerative therapies can repair tissue that is too damaged to heal on its own and can stimulate the formation of cartilage, tendon, ligaments, bone and fibrous connective tissues.

SOLUTIONS:

We did a deep dive in the science surrounding this medical advancement, as well as studied Medical Trials of Regenerative Therapy on professional sports athletes and international patients. We then put together a comprehensive traditional and digital marketing campaign that included keyword domains, mini-site lead generation, main website design and development, search engine optimization, video production and video SEO, PPC, Retargeting, billboards and more.

RESULTS:

Just days after launch, the company was generating revenue. 14 months into the campaign:
32,000 visits from Page 1 rankings for hundreds of terms
https://www.google.com/search?q=dallas+prp+therapy

Nearly 12,000 video views in the first year
https://www.youtube.com/channel/UCxHdUP4exIKn_sUnIQlpI7Q