The Creative Brief points the way, keeps us on track, and enables us to defend our creative solutions.

This is an abbreviated creative brief we provide for those searching for one on the Internet. We have a much more in-depth creative brief we use for clients of TagTeam Creative.

The more details we know about your company, product, and target audience, the more effective we can be. If you have questions or need help filling this out, please contact our advertising executives and we’ll be glad to assist you.

The Basic Creative Brief

  • What are your overall marketing objects?
  • What is the assignment?
  • What are the marketing channels i.e. print, Internet, radio, TV, etc?
  • What is the budget?
  • What is the deadline?
  • Who is the target audience? / What is the desired tone?
  • What is the problem that the advertising must solve?
  • What is the current consumer perception?
  • What is the desired consumer perception?
  • What is the brand promise?
  • What is the “Call to action?” / What do we want the consumer to do?
  • What are the key points? / What reasons support your position?
  • Which media are involved? (Radio, TV, print, Internet, etc.)
  • What are the restrictions? / What are the legal and logo requirements?
  • Do you have any marketing research materials we can review?

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Call 214-679-9673 to speak with one of our advertising executives in Dallas or, use this handy contact form.

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